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Author: Kate Dillon

Hair Extensions Tutorial because Facebook Ads Work (Video)

February 20, 2018 Kate Dillon

Welcome to my first beauty tutorial. No, I’m not a beauty blogger and have never tried hair extensions. Have you…

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Posted in: Digital Marketing, Video

ESP in Digital Marketing – Why you Need an Email Service Provider (Video)

Kate Dillon

This is part of our “Talk Like a Marketer” Series. Marketers (like any industry) throw around acronyms. This time we’re…

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Posted in: Digital Marketing, Email, Technology, Video

Content Marketing and Content – Talk Like a Marketer Series (Video)

Kate Dillon

In this episode of our Talk Like a Marketer Series, we are talking about the importance of content marketing along…

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Posted in: Digital Marketing, Video

SEO Search Engine Optimization for Beginners – Talk Like a Marketer Series (Video)

Kate Dillon

In this episode in our Talk Like a Marketer Series, we are defining SEO. We’re also talking about how Alt…

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Posted in: Digital Marketing, Video

What is a Platform in Digital Marketing? Talk Like a Marketer Series (Video)

Kate Dillon

When you’re new to digital marketing, there are a lot of new terms. Today we are defining Platform as part…

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Posted in: Digital Marketing, ECommerce, Technology, Video

What Social Media means for Ecommerce – Talk Like a Marketer Series (Video)

Kate Dillon

A lot of ecommerce stores get this wrong. In this episode in our “Talk Like a Marketer” series, we’re talking…

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Posted in: Digital Marketing, Video
What is Digital Marketing?

What is Digital Marketing? – Talk Like a Marketer Series (Video)

November 27, 2017 Kate Dillon

After attending the most recent Internet Summit, it reminded me of how little I knew about online marketing when I…

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Posted in: Digital Marketing, ECommerce, Video
When to Run a Promo Video Interview with Chris Whitling from the Still Unsponsored Podcast

When Should You Run an Online Sale or Promo? (Video)

Kate Dillon

In this interview, Chris Whitling from the Still Unsponsored Podcast tells us when and how often to run sales and…

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Posted in: ECommerce, Video
Kate Dillon geeking out at the Internet Summit

Attention Online Store Owners: Attend a Digital Marketing Conference

November 10, 2017 Kate Dillon

I’m getting ready to attend the Internet Summit in Raleigh, North Carolina next week. This will be my fourth year.…

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Posted in: Digital Marketing, Entrepreneurship

How to Fail at Email – Testing is for Amateurs

November 6, 2017 Kate Dillon

I’ve decided to start something new–the “How to Fail” Series.  While we can all read how-to articles, sometimes it’s fun…

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Posted in: Digital Marketing

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